Read an article this morning and thought it was interesting enough to pass along. I learned something about store (generic) brands. Very interesting! I don't often buy store brand products due to couponing. If the store brand is cheaper after a sale & coupon, then I buy it. Couponing only saves you money if it is truly a better deal! There are a few items that always seem to be a better deal to buy the store brand like hot dog & burger buns for example.
There is a huge misconception that if you only buy store brands you will be saving the most money. NOT TRUE. If you purchase products at the rock bottom price & use coupons, you will truly be saving the most money.
Click HERE to read the article. Enjoy!